Introducing Lotic

In the heart of London, a new horological revolution is taking shape. Logic, founded in 2024, is not just another watch company—it's a bold statement in the world of timekeeping. With our slogan "precision waves with every tick," we're setting out to redefine the very essence of what a watch can be.

At Logic, we believe that time is more than just a measurement; it's a journey, a rhythm that pulses through every aspect of our lives. Our watches are designed to capture this essence, blending cutting-edge technology with timeless elegance. Each timepiece is a testament to the marriage of form and function, where every component works in perfect harmony to create a symphony of precision.

What sets Logic apart in the crowded landscape of watchmaking? It's our unwavering commitment to innovation. Our team of master craftsmen and tech visionaries work tirelessly to push the boundaries of what's possible. We're not content with simply telling time—we want to revolutionize how you experience it.

Our flagship model, the Wave, embodies this philosophy perfectly. Its groundbreaking movement doesn't just tick; it creates microscopic waves that ripple across the watch face, a visual representation of time's constant flow. This patented technology not only ensures unparalleled accuracy but also serves as a mesmerizing reminder of the fluidity of time.

But Logic is more than just technological prowess. We understand that a watch is a deeply personal item, an extension of one's style and personality. That's why each of our models is customizable, allowing you to create a timepiece that's uniquely yours. From the material of the case to the intricacies of the dial, every aspect can be tailored to your preferences.

Sustainability is another cornerstone of our brand. In an age where environmental consciousness is paramount, Logic is committed to responsible manufacturing. We source our materials ethically, minimize waste in our production processes, and offer a lifetime servicing program to ensure that your Logic watch stands the test of time—both in style and durability.

As we launch our first collection, we invite you to join us on this exciting journey. Whether you're a seasoned watch enthusiast or someone looking for their first serious timepiece, Logic has something to offer. Our watches are more than just instruments for telling time—they're conversation starters, style statements, and above all, a reminder to make every second count.

In the coming months, we'll be unveiling more about our unique approach to watchmaking, including behind-the-scenes looks at our design process, interviews with our craftsmen, and sneak peeks at upcoming models. We're also planning collaborations with artists and innovators from various fields, bringing fresh perspectives to the world of horology.



Logic isn't just about watches; it's about a new way of thinking about time itself. It's about precision, yes, but also about the beauty and mystery of those fleeting moments that make up our lives. As we tick forward into this exciting new venture, we invite you to be part of our story.

Welcome to Logic, where every second is a wave of possibility. Time is evolving—are you ready to evolve with it?